The Golden Years Protocol
SAVE 30%
- ✓All-in-one coverage for dogs 6 and up
- ✓Energy, joints, heart, brain and mobility
- ✓Dose by size, No guesswork.
Golden Years Protocol
Welcome Deal 30% off
Shop By Concern
Find the right support based on what your dog needs most.
The 60-second health check
every dog owner should do.
Tell us your dog's breed and we'll give you a vet-informed picture of what they need. Sleep easy knowing they're covered.
↓ Select your breed below to get started
12,400+
DOGS SUPPORTED
4.9 ★
AVG. RATING
60-day
MONEY-BACK
Step 1 of 5 — Breed
Which breed is your dog? We'll personalise everything from here.
Sleep easy knowing they're covered
In 60 seconds you'll have a breed-specific daily treat plan built around what your dog actually needs — not a generic multivitamin.
Cognitive and Heart Support
Premium daily chews — because the dogs you love most deserve the best.
How It Works
Subscribe in 3 simple steps and keep your pup happy.
Choose Your Bundle
Pick 1, 2, or 3 tubs of our premium dog treats to match your pup's appetite and preferences.
We Ship It Free
Your Happy Heart Chews arrive at your door with free standard shipping. Every subscription shipment, every time.
Your Dog Loves It
Watch your pup enjoy tasty chose daily. Pause, skip or cancel your subscription any time-no questions asked.
230+
Happy Reviews
1,200+
Dogs Served
4.8/5
Average Rating
Approved by Dog Moms
Sarah M.
It is so refreshing to find a brand that actually cares about transparency and quality. From the clear data they provide to the incredibly easy subscription management, the entire experience has been seamless.
Jessica L.
Great quality treats! My picky eater finally found something she enjoys. Highly recommend!
Amanda K.
My puppy responds so well to these. Love that they're made with natural ingredients.
Emily R.
Best treats I've found! My senior dog has sensitive stomach and these are perfect. Will definitely reorder.